What is visual learning?

11 July 2017

What is visual learning? If pictures can speak a 1000 words, then, probably videos can speak 10,000 or a million words! The increasing demand for video-based learning proves this right. And why not? Videos help learners in multiple ways. With videos, learners can visualise how something may work, it is possible to show information that’s difficult to explain, and ultimately much easier to engage the learner through sight and sound, which can be more enjoyable and memorable thus leading to better learning outcomes. Studies have shown that we rely heavily on our senses to process information when learning and engaging more than one sense when teaching can help information processing.

Importance of Visual learning

Using multiple senses allows more cognitive connections and associations to be made with a concept. Video allows you to use body language in the most powerful way….the smile, the twinkle of the eye, the raised eyebrow, the lean, the crossed arms, the tilt of the head. The rise of social media platforms has also contributed in making e-learning a popular medium. Another major contributor towards its growth is smartphones, which have become ubiquitous. Be it for the corporates or academia, video-based learning has a lot of potential for growth.

Let’s look at some of the advantages of video-based learning:

Shorter lessons

Video in e-learning can make a great impact in a short period of time. Short lessons are more appealing which makes it easier to absorb, retain and recall the information they share. Videos stimulate better brainstorming, knowledge sharing and information gathering. So it makes sense to create short learning videos of multiple, shorter lessons than incorporating an entire topic into one.


Videos are accessible on multiple devices and in multiple formats. This makes them highly accessible as compared to any other learning method. This ease of access also allows for videos to be retrieved on demand; therefore, it helps you get the right information to those who need it at any point of time. Diverse styles A video based e-learning session can prove to be more effective and efficient as it appeals to a variety of learning styles by including diverse media such as video or audio clips, graphics, animations, and computer applications. Further graphics and video do a great job of illustrating skills and techniques that are difficult to explain. It’s personalised Not everybody feels comfortable learning in a large group, especially if they find something hard to understand that co-workers have no problem with. E-learning allows each individual to tackle the subject at their own pace, with interactive tasks being set in place to ensure a thorough understanding throughout each module.


One of the most important aspects of using computers for training is that it with a well implemented Learning Management System (LMS) makes it easy to track and prove progress for your staff and learners.

Learning Management system for training

This can be essential for our most popular courses where proof of mandatory training is required. Creating the right instructional mix A great video based learning course has a lot of ingredients. But in the end, the success of your course depends on a critical question: does it help your audience learn and apply relevant skills and knowledge? If not, it’s probably because the instructional design got lost in between other elements. Without instructional design, the learner might or might not get the information they need. Because of instructional design, you can get the learners to cut through a lot of irrelevant information and get right to the important stuff. So what should does an instructional do to ensure a good learning experience? He should take the information and expertise of a tenured subject matter expert and deliver it to the learner in a way that the learning process is compressed. This also means saving time and money. Another challenge that an instructional designer needs to address is that the video should not lack the interactive elements which are important to hold their attention. This is because we know that a good design engages us. When we’re mentally engaged, we’re more apt to remember and learn.The key point is that instructional designers provide value when they’re able to pull the content together to craft courses that are focused and meaningful. To summarise, we have seen that education sector has witnessed a huge change, given the changing demographics, changing industry expectations and a brave new world of youngsters who are more tech-savvy, and have access to devices more than ever before.

This is the time to use the power of internet in transforming education with options like distance learning and self-based learning programs. Today, universities and knowledge leaders are able to deliver training to students in countless innovative ways. It is all about innovative use of technology, in ways that suit their situations best.